Truck Festival 2011, which will take place from 22-25 July at Hill Farm in Oxfordshire, is set to launch an independent record shop at 101 Cowley Road, Oxford.
To celebrate, early bird tickets for the festival, which last year hosted Stornoway and Pulled Apart by Horses, will go on sale exclusively through the shop.
The tickets, which cost £95 and will not be subject to booking fees, go on sale when it opens at 6pm on Thursday 10 February.
Regular tickets go on sale on Monday 14 February at £99 plus booking fee.
Festival organisers have already confirmed an increase in size to a three-day event with a capacity of 8,000, including a brand new major stage, label takeovers and improved camping areas.
Check back with Virtual Festivals often for the latest Truck Festival line-up and ticket information.