Bestival and The Big Chill will both have bands playing in a 1930s-styled tattoo parlour this summer thanks to Sailor Jerry's rum.
White Rabbits, I Blame Coco and Chrome Hoof are among the acts for Bestival 2010 with Errors, Bookhouse Boys, Ou Est Le Swimming Pool, Egyptian Hip Hop and Skibunny confirmed too.
Heading to Herefordshire for The Big Chill 2010 will be We Were Promised Jetpacks, Fiction, Goldhawks and Racehorses along with The Boy Who Trapped the Sun and Not Cool.
There are more acts to be announced for both events.
Sailor Jerry’s Ink City will be a unique experience and chance for festival-goers to see first-hand the live craftsmanship of a number of classic Norman Collins designs inked by tattoo artists.
Authentic pieces of tattoo equipment displayed alongside classic Sailor Jerry artwork will provide the backdrop.