Following the success of their £99 ticket scheme, RockNess 2011 festival organisers are now offering free coach travel for those who buy early bird tickets.
The Go Green initiative allows fans to get dropped off directly at the event site from a number of major UK cities.
Early bird adult tickets with camping are priced at £135 or £125 for students with prices set to increase to £159 and £145, respectively, when they are made available as general release.
All tickets include free coach travel in Scotland and selected UK destinations from Citylink pick up points.
Click here to buy RockNess tickets.
Speaking about the ticket sales, Festival Director Jim King said: “The response to the launch has simply been incredible. The system crashed and we sold out the 3,000 special '99' tickets in a day, which exceeded all expectations. To cope with continued demand we have now had to go straight into launching the early bird ticket and signs are these too are being snapped up fast.
“We would urge people to avoid delay in securing their great value early bird. For only £135 they can get a three-day ticket including camping plus free coach travel from all major cities across the UK. For some lucky people this means the actual ticket is even cheaper than the £99 offer. Oh and students even get a discount!
“Approximately 80% of harmful emissions from festivals come from car travel and whilst it might look good for us to throw up the odd windmill here and there, the positive impact of this is marginal when compared to the improvements we can make by cutting car travel.
“To help our customers make the transition from car to coach we’ve come up with this amazing early bird offer and want as many people to ‘Go Green’ and travel free from any major city in the UK at our expense.
“RockNess will also be fully endorsing car share schemes to help people who have no choice but to come by car reduce their carbon footprint, and there will be car parking offers available nearer to the show.”
In other news, organisers say that they have the Friday and Saturday Main Stage headliners booked and negotiations for the Sunday night bill-topper are at an advanced stage.
Head to www.rockness.co.uk for more details.