Police are encouraging those attending Reading Festival to donate their tents to victims of the Pakistan floods after this year's event, rather than destroy them.
The plea came after many tents were simply thrown away or even burned at the end of last year's festival.
Volunteers are due to be on site for the three-day festival taking place this weekend (27-29 August) to advise attendees of how they can donate to the five million Pakistanis without shelter.
Det Insp Simon Bedwell told the BBC: “Many festival-goers buy tents specifically for the festival and throw them away or destroy them afterwards.”
This year's headliners are Guns N' Roses, Arcade Fire and Blink 182.
Get yourself in the mood with some of our Reading and Leeds Festival features. (Scroll down to find the features on the left hand side).
Tickets to the festival have sold out. If you weren't one of the lucky ones to get a ticket then viagogo have been announced as the official secondary ticketing partner by organisers Festival Republic who run Reading, Leeds and Latitude.
The site guarantees the transaction and delivery of tickets so fans who buy will actually get their tickets, and fans who sell will actually get paid.
Click here to buy Reading Festival tickets.
viagogo promises that it will not sell a ticket it doesn’t have, so check the viagogo site for more ticket options.
Reading Festival 2010 will take place at St John’s Farm, Reading and Leeds Festival 2010 is set to be housed at Branham Park, Yorkshire. Both will take place from 27-29 August.