Trials of a new ticketing system to tackle rogue sellers will begin with Wireless 2011.
News broke at the start of the month that two of the UK’s biggest promoters had agreed to a police suggestion to send out tickets as soon as possible from now on to combat ticket fraud.
John Probyn, chief operating officer at Wireless promoters Live Nation, hailed the police’s new stance: “The police came to us with this idea. It’s fantastic. Five years ago, if you went to the police they wouldn’t want to know.
“I know the 2012 Olympics has had an impact on this but it’s great everybody is now working together to combat this.”
It is hoped that the new measure will make it easier to investigate and identify fraudulent ticket sellers, though it may also give more time for counterfeiters to copy tickets. As Probyn admits, there’s no easy solution: “It doesn’t matter what we do, they already know what they’re doing next. It’s just about trying as many different things as possible.”
Wireless Festival 2011 takes place in Hyde Park, London on 1 – 3 July, with The Black Eyed Peas, The Chemical Brothers and Pulp headlining.
Tickets are £55.50 per day and are on sale now.