New festival takes on TV’s Dragon’s Den… Wins!

A new student festival sparked a heated bidding war in TV's 'Dragon's Den' last night (Monday), before the event's organisers turned down a money offer in favour of a better deal.

Beach Break Live, a music festival conceived this summer on Cornwall's north coast, attracted serious offers from four of the judges during the cut-throat BBC show.

The notoriously hard-nosed Peter Jones was so impressed by the pitch of Celia Norowzian (24) and Ian Forshew (25) that he offered £50,000, which the pair initially accepted.

But in a bold move, the duo later declined his bid for 25 per cent of their company, after accepting an offer from established entertainment company, Outgoing Ltd.

Celia said: “We’re going to be working with some of the biggest pros in the industry and can’t wait to get the planning for 2008 underway.

“After a lot of thought and debate, we decided that the opportunity to work with the people responsible for events such as Bestival and Snow Bombing was simply too good to refuse”.

Beach Break Live attracted more than 2,000 students to its inaugural event in June this year, modelling itself on an English version of America’s ‘Spring Break’.

And despite offering the business a high profile leg-up, ‘Dragon’ Peter Jones had no complaints and wished the entrepreneurial pair well.

He said: “There are many elements that come together to make the right business deal, and this clearly looks just as good going its own way. We shall keep in touch and they have my number if they need advice.”

Bolstered by the publicity, as well as a nomination in the UK Festival Awards for ‘Best New Festival’, Celia and Ian have vowed an improved event next year.

Celia said: “Peter and his team have been wonderful throughout this process and very understanding, providing invaluable help in order that the business has a chance to realise its full potential. We fully intend to remain in contact regarding this and other ventures.”

Beach Break Live takes place between 9-12 June at Polzeath, North Cornwall. Vote for it and many morefestivals in the UK Festival Awards HERE.