Lift-sharers heading to Reading, Leeds, Sonisphere, Wakestock and Latitude could win themselves a VIP upgrade to this year's events by signing up to a new website.
goCarShare is a new free service based around Facebook, in which festival-goers can find friends of friends with similar tastes to fill their spare care seats, with an ebay-style ratings system to flag any bad drivers or passengers. A forthcoming iPhone App will go one step further by alerting users to “car share opportunities in real time.”
30 festivals have already signed up to the initiative, which aims to help with parking and traffic congestion, as well as reducing the environmental impact, while founder Drummond Gilbert is keen to trumpet the social benefits too: “I think it has quite a community feel because you’re helping people out. We are trying to make people aware of the benefit of travelling together to festivals.”
Reading, Leeds , Sonisphere, Wakestock and Latitude punters who sign up to the scheme by a week before the festivals start will be sent a goCarShare bumpersticker, and one car sporting one will be then be chosen at random at the festival gates to win a VIP upgrade for all its occupants.
Meanwhile, Secret Garden Party has commissioned a giant map on site from which people can request lifts at the festival, as well as introducing an empty car seat tax of £2.50 per seat.