Festival-goers at this year's Glastonbury Festival will be asked to sign up to the 'I Count' climate change campaign.
The target is for 100,000 people to make a commitment by the end of the weekend. Everybody arriving at Worthy Farm will be given a wristband with the 'I Count' message, “We can stop climate chaos” and as people sign up, the rising total will be registered at the main Pyramid Stage.
Michael Eavis said: “We’ve put a lot of effort into focusing Glastonbury on the environment and climate change this year. We hope to see at least 100,000 new supporters sign up to the I Count campaign – and I’ll be the first to put my name down.”
The 'I Count' campaign encourages people to take 16 steps in their everyday lives to reduce their carbon footprint – and to urge the world’s leaders to take climate change seriously.
The campaign is supported by the Stop Climate Chaos coalition of over 50 organisations, as well as the three main causes supported by Glastonbury – Oxfam, Greenpeace and WaterAid.
With climate change now widely acknowledged as the single biggest threat to the planet, the coalition is calling on richer countries to take urgent action to reduce their carbon output and provide new technologies that allow the poorest countries to develop in a climate friendly way.
Greenpeace, Oxfam and WaterAid will all have a major presence at this year’s festival, showcasing activities that underline the 'I Count message as well as their own campaigns.