Fans are spending an average of £600 on each festival they attend, a study has found.
The survey of 3,000 festival fanatics, commissioned by Lovebox Weekender found that the biggest expense is tickets at an average of £140, followed by drinks (£130), travel (£100) and food (£60).
The findings also revealed that festival-goers are influenced by the likes of Agyness Deyn and Alexia Chung when attending summer soirees, swapping tie-die t-shirts and shorts for new clothes and designer wellies.
54% of fans also admitted that they will be looking for more local events this year, turning their back on camping and 70% agreeing that festivals closer to home are better value for money.
Tom Findlay, from Groove Armada, founders of Lovebox Weekender had this to say about the findings: “In these credit crunch times, festival goers are keen to get more bang for their buck and local festivals are a great way for them to watch live music without incurring the expense of camping and travel costs.
“As festival goers get older, they want to share the experience with their children and they are looking for festivals that not only showcase great bands but also provide great amusement, atmosphere and food options for the whole family. We’ve certainly addressed this at Lovebox Weekender by providing great food, fun family activities and variety of fantastic performers to cater to music lovers of all ages.”
Duran Duran and Groove Armada will headline the festival with N*E*R*D, Simian Mobile Disco, Friendly Fires and more also set to perform.
Click here to see the latest Lovebox Weekender line-up.
Lovebox Weekender 2009 will take place at Victoria Park, Hackney in London from 18-19 July.
Tickets are on sale now priced at £75 (plus booking fee) for a weekend pass and £42.50 (plus booking fee) per day ticket.
Click here to buy Lovebox tickets.
Lovebox will have seven stages of music with dance, funk, soul, reggae, indie, world and pop all sharing the diverse line-up
Alternative entertainment comes in the shape of workshops, yoga, Tai Chi, a flying circus and other side attractions. Onsite there are plenty of food and drink concessions and even a fun fair.
The festival is a non-camping affair which gives revellers the opportunity to catch some kip in a decent bed.
The site is open each day runs from about 10am – 10pm.