T In The Park organiser, Geoff Ellis, is set to be honoured the UK Festival Awards' Lifetime Achievement Award at the ceremony this Thursday (18 November).
Each year the prize is dedicated to an individual whose personal vision and energy has propelled the entire festival industry forward in a dynamic, creative and positive way.
Speaking about the honour, James Drury, Managing Director of the UK Festival Awards said: "Under Geoff's leadership, T In The Park has grown into Scotland's largest and most successful festival winning numerous accolades, including two UK Festival Awards for Best Major Festival.
"Not only do artists such as Brandon Flowers of The Killers and Caleb Followill of Kings Of Leon say it is their favourite festival, but Geoff also takes great care to heed the requests of that other vital element – the fans – whose enjoyment and safety is at the forefront of his thinking, which is why T In The Park is such an innovator,” he continued.
Drury added: “It is Geoff's charismatic leadership, dogged attention to detail and inspirational good humour which makes him such a worthy recipient of the UK Festival Awards' Lifetime Achievement Award".
Previous recipients of the award include Glastonbury Festival’s Michael Eavis, Isle Of Wight Festival organiser John Giddings and Big Chill founder Katrina Larkin.
The UK Festival Awards 2010 gala ceremony is set to take place at the indigO2 on Thursday where Best Major, Best Medium, Best Small, Anthem Of The Summer, Line-up Of The Year and Best Toilets are among the prizes set to be given away.
Keep your browser on Virtual Festivals for up-to-date news on the Awards.