Download announces more New Media attractions

Win some VIP passes through an SMS competition, Download festival sounds - Download is packing in the perks right across the board!

[l-zone1]Download Festival, set to take place on 31 May and 1 June at the spiritual home of rock, Donington Park, has today announced the unique features of its New Media approach to the festival. As well as festivals goers being able to download music from the event, there will also be SMS chats on the big screens, SMS south-west-four-sw4-2009, the already popular Download Digital Dog and an interactive festival world available through Scuzz’s coverage on Sky Digital. 

Stuart Galbraith, Vice President of UK Music at Clear Channel Entertainment said, “40 million people currently download and swap music online.  By providing a legal avenue for downloading we are clearly defining our commitment to the future of music.”

[r-zone2]With the purchase of a festival ticket, fans will not only get access to two days of live music and more than 50 bands, but they will also have access to up to 150 digital downloads from the acts performing at Download – including up to 50 exclusive live tracks recorded at Download and available only to those attending the festival.  Each ticket has an individual number printed on it and by entering this number on the official Download website fans will have access to an exclusive ticket holder section of the website where the downloads will be available.  The tracks will be available on the Download website from today, with more tracks added each day as they come through from the bands.

Paul Myers, CEO of Wippit said, “It’s great for Wippit to be involved in another innovation and with such great music. The Download Festival is showing that live music events need not be an on the day only experience, but something of value that you can genuinely take home with you.”

[l-zone3]Each artist/act is being asked to provide three songs for the download section with one already released song, a new unreleased track that would “time-out” the day the track is released commercially and one live track recorded at Download.  These live tracks would then be available after the festival to provide all who attend with the ultimate souvenir of the weekend as well as a truly incredible value for money.  At present the organisers have signed up many of the acts involved in Download for downloads including: Deftones Disturbed, Strung Out, NOFX, Spunge, One Minute Silence, Raging Speedhorn, Brand New, Taking Back Sunday, InMe, Reel Big Fish, Reef, SikTh, Stampin Ground, Shadow’s Fall, Stone Sour, Spineshank, Hellacopters, Murderdolls and Murder One.



[l-zone1]With the partnership with Scuzz, one of the brand new music channel from Sky Digital, and host of the second stage at Download, the festival will provide coverage of the event live on the Scuzz channel, which will include exclusive backstage coverage and interactive events during the event.

12Snap have teamed up with Download to provide various SMS features.  Already running is the text-to-win competition where fans can text ROCK to 84200 for the chance to win 4 weekend tickets, 4 VIP passes and access to Campsite Plus for all four.  There will be a draw each week leading up to the festival and fans can enter as often as they like.  Texts cost £1 each.  Once you enter you are sent a text with a code which you enter in on the Download website to see if you have won.  Even if you don’t win the main prize you are offered an amazing consolation prize – but you do have to enter the competition to find out what it is.

[r-zone2]At the Festival, 12Snap will be running a number of services including text to Screen – chat services/messaging board – on the large screens on the main stage, ‘Q jump the signing tent Q’ where you can text in for a chance to jump the signing tent queue, dance on stage with your favourite band – text in to get into a selected area by the stage and text in to win the Ultimate Download memorabilia – posters signed by all the bands.

[l-zone3]The Download Dog is a PC based desktop agent, created by Skinkers Communications, that enables ongoing communication with fans in a pioneering way, reflecting the cutting-edge new media aspect of the festival. Exciting content is broadcast at scheduled times to appear on fans’ desktops in front of all other applications.  The Dog can be unleashed on the desktop online at to entertain fans with its own animations and noises. Furthermore, fans will receive updates on band listings, south-west-four-sw4-2009, audio and video clips, festival and artist information.

Nora Rothrock, Senior Vice President of New Media for Europe at Clear Channel Entertainment said, “New Media and digital music has led to a new way of experiencing music, be it wireless technology, the web, mobile phones or whatever.  With Download Festival, Clear Channel aims to unite music fans, music, the digital age and a 360-degree view of the music experience.  Fans can experience the festival and its music online, on television, through interactive TV, via SMS, on their desktop and as a live experience at the festival itself.”

How could Virtual Festivals not support this vision? We will be looking closely towards many of the other big festival names to see if they will be following suit next year…