UK Festival Conference: 'Fans aren't negatively affected by brands'
Beach Break Live's Ian Forshaw discusses the topic
He did say however that brands must work closely with promoters to maximize their opportunity.
Chris Thornhill from Tuborg added that, “[it’s] important to add something that’s relevant to the festival.”
Aptly the prize was awarded to Coca Cola and Cake for their Recycling Campaign, which worked with festivals to promote cleaner greener event sites.
A special mention went to Orange's presence at Glastonbury.