Sound City take over SxSW

United Kingdom United Kingdom | by David J Pichilingi | 15 February 2010

The days just seem to run away with themselves.  In the blink of an eye it is mid February.  Currently we are planning our next international sojourn that takes us to cowboy country, to SxSW, deep in the heart of Texas.  This is our 5th year out there promoting parties.  Under the banner of Liverpool Sound City we present the best of emerging talent from the Northwest.  Over the past few years we have worked with artists such as The Whip, The Wombats, The Coral, Eugene McGuinness, John Smith, The Rascals, Wave Machines and loads more.  We like to think we have done our bit to pave their career paths with gold and help them on their way along the rickety path of rock and roll.

This year we are presenting some great new acts such as Everything Everything, Ten Bears, The Suzukis and welcoming back Wave Machines on the back of their critically acclaimed album.  If you are in Austin and fancy joining us for a Shiner Bock we are at Latitude 30 on Saturday 20th May.  

Alongside this we are of course now in the full throes of planning for Liverpool Sound City.
This is our third year and we are amazed just how much anticipation there is from bands and people from all over the world who want to be part of our beautifully formed boutique festival.  This year we have already had applications from bands from over 20 different countries that want to come to the coolest city in the world to show what they can do.  It seems the Sound City word is spreading.  We try to treat all the bands that play Sound City with great respect.  We spend a fortune on our production to make sure we get it right.  On top of that, the atmosphere and the welcome artists get in Liverpool is second to no other event or festival in the world.  As the old saying goes, ‘people make a place’ and never is that more true than in Liverpool.

Over the last few weeks we gave exclusive announcements through VF about our first draft of signees.  We are very pleased to be bringing Paloma Faith to the city and putting her in the grand splendor of The Royal Philharmonic Hall.  And Mercury Music prize loving Speech Debelle in our parent venue, the renowned 02 Academy.  

I am also over the moon regarding the Sound City conference and the arrival of the legendary Seymour Stein to Liverpool shores.  The man is a walking legend. His ears alone are worth millions.  This is the man who created my meaning for being as a kid by introducing me to the likes of The Ramones, Talking Heads, Blondie and single handedly re-launched the career of Lou Reed and made him sound like the Velvets again! No mean feat...

Over the coming weeks I am going to bring you updates about more amazing bands, artists and speakers than you could shake a stick at.  Stick with me.  It is going to be a good ride from here til May.  By the time the dust settles Liverpool Sound City will be ready to present over 450 bands in over 30 venues with a world class international music, technology and media conference thrown in to boot.

Tara for now
David J Pichilingi

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