David J Pichilingi's Blog #9

United Kingdom United Kingdom | by David J Pichilingi | 03 November 2009

While David is on his stress bed he has entrusted little old me to write his beloved blog. I think I just asked at an opportune moment, when there were far too many other people asking questions for him to know what I meant.

So it’s down to me…

After an overnight flight I feeling pretty rough myself but the nature of festivals is that for one week of every project sleep becomes non-existent.

As the airport gets busier, there’s a buzz about Dubai that few people here have seen or heard before. Taxi drivers are asking what band I’m in, the hotel want to know which celebrities are staying there and I’m convinced that in the porters back pocket is an autograph book…just in case…

I arrive at the main festival hub, which is also one of our key afterparty venues and Voted Time Out Dubai’s favourite club in the city, Alpha.

The dancefloor, offices, DJ booths, and main stage are littered with tired faces eagerly tapping away on some of Apple’s finest machines and the Crackberrys are whirring in an almost uniform sound. Aaaaaaaaaaaaawwwwww the sweet sound of an imminent festival.

The Human League
have just been picked up at the airport this morning and dropped safely back off into their hotel suite and the drivers are on standby to start ferrying in the rest of the bands with the imminent arrival of bands from The Happy Mondays, Ocean Colour Scene, Doves, Echo and the Bunnymen, Super Furry Animals and The Wombats to Nitin Sawhney, The Futureheads, The Automatic and Outlandish.

On venturing to the main stage area - what was once a home to several ducks in the form of a massive lake is no more - workers are busy building the main stage from scratch… in 35 degree heat….I do NOT envy them one bit.

As I put the final touches to the press and media centre (including organising tea bags!) the Air Conditioning is a much needed rescue, in what can only be described as a small haven on a VERY busy site.

T minus 36 hours to go, but it’s nearly there….

Check back on Virtual Festivals for daily blogs, photos and backstage gossip.

Carly Jayne Crowder

Head Marketing And Communications
Sound City

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