UK Festival Report

If you work in or around the UK festival business, this information is essential to you.

The UK Festival Report is provided for FREE to all delegates of the UK Festival Awards and Conference and used as a reference point in all sessions.Sources of data for the Report include:

• The UK Festival Census – an annual demographic study of 5000 festival-goers in the UK conducted by Virtual Festivals every year since 2004
• Comprehensive market analysis of both publicly-available information (such as event capacities and ticket prices) and exclusive restricted information supplied on an anonymous basis by key organisations operating in the industry

Subjects covered include:

• The current and future economic value of the UK festival marketplace
• Changes to the demographic profile of the general and niche audiences
• The fast-changing preferences, opinions and expectations of fans The impact of the recession on festival-goers... And much more!

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