Festival Republic invests in two Euro-fests
Electric Picnic and Hove receive support
01 April 2009
The leading UK festival and event promoter, formerly Mean Fiddler, is to invest in Ireland’s Electric Picnic Music & Arts Festival in what is dubbed a new chapter in the event’s evolution.
Aiken Promotion’s interest in the festival is to be bought out by the umbrella organisation which is behind some of the major UK summer events like Reading, Leeds, Latitude and the mighty Glastonbury.
Melvin Benn, managing
director of Festival Republic and Latitude Festival in the UK had this to say: “I have
been a friend of John Reynolds [MD Electric Picnic] for a long, long time and have been a fan of the Electric Picnic Festival
since its inception; it is Ireland’s version of Glastonbury as far as I am concerned and has been a great inspiration
to Latitude too. I am very excited about partnering with John and his team to become part of it”.
Electric Picnic is a three day family event that hosts a number of stages, big names, a spoken word and cookery area as well as a designated kids and family campsite. This year’s line-up is to be announced over the next few weeks. Click here for further info on Electric Picnic 2009.
Up in Norway, Hove Festival became the first festival from continental Europe to join forces with Festival Republic.
Hove prides itself on being the very first completely carbon neutral festival, a green
ethos which seduced Melvin Benn who said: “We are very fond of the whole attitude behind
the Hove Festival, in particular its environmental concerns and it’s booking profile. The surroundings are spectacular
and gave us the right feeling straight away, he says. Festival Republic regards Hove as a long term investment, and we are
aware of its unique status among Norwegian and even European festivals in general. We want this festival to be something more
than just your ordinary music festival.”
With the organisation becoming the driving force behind the festival, Hove is looking to become one of the leading events on the European festival calendar.
Day tickets to Hove are available from 695NOK (approx €80) while
festival passes are on sale for 1910NOK (approx €217). Camping tickets have also been released.