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Advertising and Sponsorship


30 April 2009

Virtual Festivals is the home of music festivals on the internet, a lifestyle portal that aggregates the entire music festival marketplace and community into a single website.

As such, the site is uniquely positioned to deliver the most cost-effective and highly targeted brand association and engagement with every music festival in the UK and the millions of fans who attend them each year.

As Google’s top-ranked web domain for music festivals, Virtual Festivals is the most widely-used and highly-regarded site of its kind. Independently owned, it has grown organically since 1999 from a one-man operation into a market-leading dot com enterprise which also operates the UK Festival Awards, the Oscars of the festival world.

User Data (2009)

"Users spend 3 times longer on Virtual Festivals than our nearest competitor"
(ComScore)

  • 1.7 Million+ Unique Users per year
    (Google Analytics)
  • 1 Million+ page impressions per month (Feb-Sept)
  • Average time on site: 9.8 minutes
  • 55% female
  • 87,000+ opt-in email subscribers
  • 40% open rate for emails
  • 130,000+ pages indexed in Google


Opportunities:

  • Sponsorship & Integrated Promotions
  • Homepage branding and re-skin
  • Channel integration
  • Competitions
  • Advertising: Banners, Leaderboards, Skyscrapers, MPU & rich media
  • Email marketing (weekly newsletter & solus)
  • Festival Matchmaker Application
  • Market Research (Online Surveys)
  • White Label Content & Technology Syndication


Features & Channels:

  • Interactive microsites for 500+ UK festivals (and 3000+ European events)
  • Dynamic profile pages for 20,000+ artists
  • Authoritative & trusted news and editorial
  • Reviews and photos by 250+ contributors
  • Social media community with user-submitted blogs, photos & videos
  • 35,000+ pro-shot images in photo gallery
  • ‘Taste Matching’ app matches users to festivals based on their personal music libraries & iPods (new for 2009)
  • Festival calendar listings directories
  • Camping & accommodation services
  • Travel guides & booking services
  • Festival TV (with Youtube & BBC feeds)
  • Weather forecasts
  • UK Festival Awards (online voting platform and offline event – the ‘Festival Oscars’)


Virtual Festivals in the Press:

Recent Advertisers and Sponsors Include:

For further information or to request a media pack, please contact:

Annabelle Loveday
Advertising and Sponsorship ::
Tel: 020 7491 9875
Email: annabelle.loveday@virtualfestivals.com

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