Glastonbury to target younger fans

Michael Eavis wants to up the atmosphere

Glastonbury to target younger fans

Photographer:Yonas Blay

12 July 2007

The Glastonbury boss claims older fans have better access to the internet and are more likely to get their hands on tickets, which annually sell out in minutes.

It follows criticism that this year's Worthy Farm weekender suffered from a lack of atmosphere compared to previous festivals, due to fewer youngsters on site.

To redress the balance, Eavis has outlined plans to sell 40 per cent of tickets over the phone at future events, arguing that 16-18 year olds are more likely to use their mobile phone.

Eavis told BBC Somerset Sound: "The problem with the clientèle at the moment is that they're becoming a bit older and a bit more clever and they've got the gear to buy the tickets as they have fast access to the ticket system and can buy more.

"These people are perfectly nice and adorable, but we want the late teens because they help to make the character of the festival so it's really important to get them on board."

Eavis admitted that this year's festival may have been short of up to 30,000 teenagers compared to previous events.

But he did go on to say that 2002, the year when most of that particular demographic attended, was one of the flattest atmospheres he had witnessed.

What do you think? Do younger people make for a better Glastonbury? Is it the clamouring for tickets that's leaving teenagers locked out? Or are they simply choosing other festivals? Comment below...  


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