Nokia Unveil Biggest Ever NYE Party

| 14 December 2006



The planet-spanning party will be the biggest global event since Live 8, consisting of huge live shows in five destinations stretching four continents.

Nokia will welcome the New Year in unique style by connecting millions of music lovers from around the world as they count down the final minutes of 2006.

The worldwide event will feature a number of international artists, including the Black Eyed Peas and Scissor Sisters, to entertain audiences at New Year's celebrations from Hong Kong to Rio de Janeiro.

Scissor Sisters frontman Jake Shears said: "We're damn thrilled to be playing Nokia's world wide music party. It should be a helluva good time."

More than a million people are expected to be part of the record-breaking event and those unable to attend in person will be able to experience the party via television or the internet. 
 
Nokia New Year's Eve will travel from east to west, starting in Hong Kong's Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.

Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8

Jo Harlow, Senior Vice President of Marketing for Nokia, said: "Living up to our promise of 'Connecting People', Nokia New Year's Eve aims to connect millions of people from around the world through music and mobility.

"Nokia New Year's Eve leverages the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night."
 
Nokia New Year's Eve looks set to be the world's biggest New Year's party of 2006 with the five events expected to have a combined attendance of 1.3 million and an anticipated global television and internet audience of 150 million.
 
In the coming weeks Nokia will announce further details, including additional international and local artist announcements - artists who are sure to get people talking around the world. For the latest information, visit www.nokianewyearseve.com

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Photographer: Sara Bowrey

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