Glastonbury has the 'record sales factor' in 2013

Example and Arctic Monkeys see a boost in record sales from summer festivals

Photographer: Shirlaine ForrestChris Swindells on 25 September 2013

As first reported here in 2011, the 'Glasto Effect' has become a new force in driving record sales every summer and some of the most popular acts appearing at Worthy Farm this year, including Example, Arctic Monkeys, Seasick Steve and Lianne La Havas, really saw the benefit.

According to UK retailer, Amazon.co.uk, a good Glastonbury appearance can make a huge difference to an artist’s summer sales. Example's 2011 studio album 'Playing in the Shadows' received a reported 2538% increase in sales following his appearance on the Other Stage on the Saturday night of Glastonbury Festival 2013, broadcast live on the BBC.


Glastonbury Festival led the charge for UK festivals, with a major artist expected to see sales boost of 536% on average, far higher than the rival festivals. Reading & Leeds Festivals drove the second biggest increase in record sales, with Green Day seeing the sharpest increase in sales, particularly for their classic 1994 album 'Dookie', which they played in full during both their headline sets.

Olly Murs at V Festival, Snoop Dogg at Wireless Festival and Alabama Shakes at Hard Rock Calling were other notable acts to see the festival sparkle shine on their record sales this summer.

The reported figures are based on sales of MP3 and CD artist albums on Amazon.co.uk over the dates of each festival compared to the corresponding days’ sales in the previous week.

The top ten 2013 festivals for increasing record sales on Amazon.co.uk, based on their average uplift, were as follows:

Glastonbury (BBC) - 536%

Reading and Leeds (BBC Three) - 128%

Wireless Festival (MTV) - 99%

Hard Rock Calling (MTV) - 46%

T in the Park (BBC) - 82%

V Festival (Channel 4) - 55%

Download Festival - 28%

Isle of Wight (Sky Arts) - 28%

Bestival (Sky Arts) - 25%

Xavier Garambois, Vice-President, European Consumer Business at Amazon EU S.à.r.l. said: “An appearance at Glastonbury is a real badge of honour for artists in the 21st Century – and the benefits aren’t just reputational. A good headline set at Glastonbury can have a huge impact on sales. It’s clear that wowing the crowd on the UK festival circuit makes a real difference to an artists’ sales performance – and that Glastonbury is still the most influential of all when it comes to encouraging consumers to purchase albums, whether on CD or MP3.”

Remember to follow Virtual Festivals on Facebook and Twitter for all the latest festival news. 

Comments

Hide Search Results

Festival Search



Tickets











All Festival Tickets

Real Time Web Analytics