Hard Rock calling it quits

Live Nation seek new sponsor for the London based festival

Hard Rock calling it quits

Photographer:Tim Cheesman

Matt Miles - 24 September 2013

Hard Rock International the backers behind Hard Rock Calling have pulled their support from the festival this year, planning to focus instead on 'major European music programmes' it was announced yesterday (Sept 23). 

Live Nation Entertainment (the festivals promoters) don't seem too discouraged however, whilst they will have tochange the name of the event, they seem optimistic that the show will go on. A spokesperson for Live Nation told Music Week:

"Following record ticket demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful 'Calling' franchise." 

"After six years of rising ticket sales for Hard Rock Calling, Live Nation intends to build on this popular rock festival event."

"Further details about venues and timings for 2014 events will be made in due course."

Hard Rock Calling has been running in London for six years now, the first five of which took place at Hyde Park (In 2006/7 the festival was known as Hyde Park Calling).

2013 saw the festival uproot and move itself to its new home in Olympic Park. Possibly due to several complaints from fans and the festival itself about the sound curfews and noise level restrictions in place at Hyde Park, a situation that came to a head when a duet between Sir Paul McCartney and Bruce Springsteen had its plugged pulled mid-song due to a sound curfew violation. 

The festival has been both a one day and two day event in the past, with a daily capacity of up to 40,000 people. Previous headliners include the likes of The Who, Neil Young, The Police, Bruce Springsteen and Kasabian.

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