The Vaccines make video from fans' festival photos
Watch the music video for 'Wetsuit' on Virtual Festivals
The band, who have played at plenty of music festivals this summer, asked fans to take shots of themselves using a photo-sharing
app called Instagram and share it with the group.
The photos were then complied and selected to go into the new video, which you can watch above.
Speaking about the idea Justin Young, lead singer for The Vaccines said: “We always talk about breaking down the barriers between the band and the fans.
“We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel.”
The Vaccines, who are due to play Iceland Airwaves 2011 next week, have also appeared at a slew of festivals already including Reading and Leeds, Lowlands, T In The Park, Oxegen, Glastonbury and the Isle Of Wight Festival.
We caught up with the band as part of our Ones To Watch series in February to discuss the pressure on them to live up to the hype and the impending summer.
Read our interview here.