Wouldn't it be Ice: Freeze 2011 previewed

Why you shouldn't eat the yellow snow

Photographer: CS PhotographyChris Eustace on 20 October 2011

A festival? Outdoors? Now? We’re going to Freeze!

Yep, that’s the plan, anyway...

Huh?

Er, that’s the name of the festival. Well, it’s actually the sponsor-tastic Relentless Energy Drink Freeze Festival 2011, but you get what I mean. The country’s only snow, ski and music festival, no less.

Where’s this being held then, on a mountain somewhere?

Nope, it’s at the famous Battersea Power Station in London on Friday 28 and Saturday 29 October.

Alright, I know the weather can get bad over here, but skiing in October – are you sure?!

Well you never know, but just in case, 500 tonnes of real snow is getting shovelled in, along with a 32 metre high jump (the height of 8 double decker buses stacked on top of each other), ready for some of the world’s best skiers and snowboarders to do battle, with freestyle skiing, a snowboarding World Cup and a Battle of Britain and Europe vs The World for both skis and boards on the cards.

There’s also going to be a shopping village for all your winter sports needs, plus the UK Snow Film Fest is setting up a 200-seater cinema there.

Cool, I’m looking forward to seeing some serious air (see, I know the proper terms)! So what about the music – I assume Ice Cube, Boards Of Canada and Snow Patrol are all on the bill?

Not this time I’m afraid, but here’s who we think you should be looking out for:

Rizzle Kicks

They’d make the list for bringing back the word “dagnabbit” alone, but it helps that,  fresh from a fine debut festival season, their ska-tinged pop fun will bring back memories of warmer months. That, and you’ll get pretty hot pogoing in that big jumper. N.B. They’re now playing on Friday instead of Saturday.


Everything Everything

Before heading off to start album 2, Johnathan Higgs and co aim to distract even the trick-laden boarder with the high-pitched, high-energy singalongs from ‘Man Alive’. They may have finally found a festival where they won’t massively overheat in those boiler suits here too. With the band debuting a new song at Summer Sundae in August, maybe we’ll 1 or 2 newies here too.

Groove Armada presents Red Light

Aiming to conjure up “the spirit of the warehouses where we started”, GA’s Red Light is a “4 decks, multi FX, audio-visual DJ experience.” If you thought their live shows were special, wait ‘til you get a load of their Friday headline set – literally anything goes, and it doesn’t let up.


Fixers

Having taken to the BBC Introducing stage at T and Reading & Leeds this year, and already bagged a slot on the Radio 1 playlist, noted Rebecca Black fans http://www.virtualfestivals.com/latest/interviews/10049 Fixers are already turning heads with their psychedelic indie-pop. If Brian Wilson wrote all Klaxons’ songs, or Animal Collective were obsessed with ‘Whip My Hair’, they’d more than likely sound like this.


The Streets

Could this be it? Well, not quite, but it’s currently the last Streets show in London at least, as Mike Skinner nears the end of his long goodbye in this guise. There won’t be many more opportunities to “go low”, so you’re advised to get yourselves along to this Saturday night headline show to jump around to ‘Fit But You Know It’ and try (and fail) to retain your composure during ‘Dry Your Eyes’



Nice! Who else is there?

With 5 stages, there’s plenty of other things you should see, including Pulled Apart By Horses, Zane Lowe, Azari & III, Summer Camp and The Joy Formidable. There’s an avalanche of great tunes on the VF Freeze 2011 playlist to clue you in and get you in the mood.

Cheers! So how much are the tickets?

A 2-day ticket is £60, while a Friday and Saturday day tickets cost £37 per day. Interested?

Yes...but if *only* there was some way of getting them for that price without all those annoying booking fees everyone always chucks on the end...Ah, you’re in luck! Buy your tickets through VF and you won’t have to pay ANY booking fee! Be quick though, VIP tickets are all sold out.

Click here to buy Relentless Energy Drink Freeze 2011 Tickets

Just don’t ask if there’s a “chill-out area” - heard that one already.

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