Virtual Festivals is a very special creative endeavour to connect up the festival scene, and everyone who is a part of it, in a big collective embrace of positive energy, passion and collaboration.
By Steve Jenner, founder.
Our mission with VF has always been to promote open information across the festival landscape and empower fans to influence the shape of the festival future.
I first started the site in 1999, as a 23 year old festival fanatic, and ran it from my bedroom. Since then, as the festival marketplace has exploded beyond all recognition, VF has grown organically to become its premiere online information and lifestyle portal. It’s been the most epic adventure and the greatest reward by miles has been seeing VF make a real difference to the fans and event organisers who make the festival world go round.
Right now, 2 million people in the UK rely on VF to plan, document and share their passion for festivals. Several hundred independent festival organisers depend on the site to connect directly to the audience at large.
Today, I’m very privileged to have a special team of full and part-time people at VF HQ to share the crusade with. Plus, more than 200 or so gifted writers and photographers invest their passion and energy in VF to cover festivals in the UK and beyond each year for our readers.
Our running costs are funded by a combination of advertising, commission on tickets and merchandise sold as well as the subsidised promotional services we offer for festivals. All profits generated are ploughed straight back into VF’s continued development.
We are the main online media partner to the UK Festival Awards - the Oscars of the festival world - which allows you, as a fan, to set the standard of the scene by voting online to decide the best events and artists each year - and the UK Festival Conference, the only event that attracts the whole of the British festival industry under one roof.
In August 2008 we launched Virtual Festivals Europe, a sister-project to connect up the festival scene on a pan-European basis.
In 2009 we partnered withThe European Festival Awards, applying the successful format of the UK awards to continental Europe, home of more than 3000 amazing music festivals. These awards are presented at Eurosonic in The Netherlands.
Virtual Festivals is fuelled by the passion of all those who connect to it, and through it. Every user is contributing to make the festival world a little bit more special. And that’s what gets us out of bed in the morning. Enjoy!
See What Virtual Festivals Can Do:
- For Festival-Goers
- For Festival Organisers
- For Advertisers
- For Creative People
(writers, photographers, video bloggers)
A leading site for Festivals on the Web:
- Over 2 million unique users.
- Over 150,000 registered members.
- Users spend three times longer on Virtual Festivals than its nearest competitor (ComScore).
- Niche market leader.
- Trusted and authoritative editorial.
- The world’s largest dedicated online social media platform for festival-goers.
- Over 200 experienced and passionate contributors covering events all over the UK and beyond.
- Producers of the annual UK Festival Awards.
Some Recent Hype:
Stuart Galbraith, Kilimanjaro Live:“Virtual Festivals is the definitive website for festival information and the vast majority of festival-goers know it as that.”
Melvin Benn, Festival Republic: “Steve and the team undoubtedly have festivals at the core of their being, in the same way that I do. They have steadily built Virtual Festivals into the most repected independent festival portal in Europe and I take my hat off to them.”
John Giddings, Solo: “Virtual Festivals has been a great way of promoting the Isle Of Wight Festival - it puts you in touch directly with the audiences of all other festivals.”
Rob da Bank, Bestival and Camp Bestival: “Virtual Festivals is an invaluable source of concrete news and I salute Steve and the team for doing such a cracking job.”
John Probyn, Live Nation: “Virtual Festivals is now the leading source of information for our festival customers.”
IN THE PRESS:
“One of the industry’s real success stories.”
Web User - 5 Stars, Site of the Fortnight:
“A splendid site. Just be careful not to get so engrossed you miss your event!”
The Sun – Website of the Week
“Virtual Festivals is your passport to the summer’s festivals without leaving your home comforts. As well as news and photos, the key thing here is to meet up with like- minded souls. In a field of its own”
“Virtual Festivals is very much the complete package. Its clean online-magazine feel makes for an easy-to-use portal that provides everything from a thriving interactive festival community as well as well-informed editorial.”
Q Magazine, Stuart Maconie:
“A first rate portal for news, ticket sales and all things festival related. Created by Steve Jenner in his bedroom, it now has offices in the West End, all the better to help you gear up for summer in the comfort of your own home.”
The Sunday Times:
“With such a mass of options on the festival-goer’s dream calendar, this lively site is the best place to co-ordinate a summer offensive.” - Number One site out of six reviewed.
“Whether it’s moshing at Glastonbury or raving at Creamfields, this website has it covered. If a festival is not listed here, then it’s not worth going to. With its news, reviews, interviews, and interactive features, it’s the perfect online companion for outdoor frolics.” - Number One in a review of various festival-related sites.