Koreans Kick Off New Record Label

Sacrificing our passes for the T3 Premier, we watched The Koreans launch the new Drowned In Sound record label after their tip-top performances at last weekend's Truck Festival.

Presumably some sharp eyed wink towards the fact that the music industry is nothing more than a callous cattle market, tonight’s label launch for Drowned In Sound takes place overlooking Old Spittlefields Meat Market. A ghost town for dead beef. The first rule of any label launch is naturally, for your main band not to get shown up by the supports. When Dive Dive take to the stage, running around and knocking pedals and mics all over the place, this never really looks like happening.

Their Ash-rock indie is favourable enough, in a demi-skate punk kinda way, but bland nonetheless. It’s not without charm though, and though they occasionally dip into Menswear jangliness, the whole thing is saved but this and the mighty white opus they close with. It sounds like Tool playing Sum 41; a great fusion of four-way co-ordinated power-chords/rhythms. They’re definitely on to something.

The Koreans then, resemble the Stones at an Avril Lavigne concert. Soho scruffs with the height of the Coopers, shooting heroine into your hips and sunshine into your lips. Opening with ‘Keep Me’, in a blotchy, 80’s synth-warp, they sweat out into sleazier, spacier pop cosmos. As debut single, ‘Machine Code’, proves, their guitars are infinitely more sexed up than any arms dossier and although they’ll be forever grounded in the past realms of hippy-pop, their sound is truly inimitable (and a welcome respite from nu-garage). They can be sentimental too, as the luscious ‘Wasting Away’ proves, whilst ‘Land Of The Free’ melds the urgency of The Jam with the inquisitive cool of The Dandy Warhols.

Not without their own formula, they’ve a bunch of killer choruses full of harmonic splendour that typically give way to jangled instrumentals. Luckily, they’re the kind that find dark alleys to piss on silent rainbows while the roads are swept. The Koreans, boys and girls, are beautifully dirty, make sure you wash your mouths out when they’ve finished with your bodies.

The Koreans’ debut single ‘Machine Code’ is in shops now.