The big blue JJB Arena tent nestles quietly in the far corner of Weston Park for V2002. Under the heat of Saturday’s swelteringly oppressive sunshine, the incentive to venture into potential sauna conditions to see a series of often unknown quantity bands was clearly low. Whilst the crowds flocked outside in front of the V and NME stages from the outset, the early acts in JJB suffered a predictable fate, with small audiences of curious or seemingly lost festival goers.
This is a shame.
Festivals are as much about sampling the unknown as they are about having the chance to see your favourite bands. Truth be told, the merry-go-round of act after act on tightly timetabled stages can mean that the sound is never quite as perfect as you’d expect if you saw a big name playing on a dedicated tour. This isn’t in itself a problem, and we’re not saying that festival sound qualities are any real issue – but the point here is that you have the perfect opportunity to taste from an eat-as-much-as-you-can musical buffet…and if the flavour doesn’t ring your taste bud bells then just move on to the next dish.
Stages like JJB are in this sense the quintessential essence of what a music festival should be about. A mix of the old and new flavoured with semi-cult or quirky turns and topped off with a bit of quality dressing.
So for the many people who didn’t feel like coming into the darkened confines of this little corner of V2002, Virtual Festivals can bring you a taster of just what you missed.