The Big One: V Festival 2010

Catherine Hawkes looks ahead to this coming week's biggest draw: V Festival 2010.

Big Green Coach
Big Green Coach have announced that they are working directly with this year's festival, providing ticket and travel packages for fans. The environmentally responsible travel company has a number of weekend camping passes for both sites with coaches running from a number of major cities. Click on the logo for full details.

What, when and where?

Simultaneously running across two sites – Hylands Park in Chelmsford, Essex and Weston Park, Staffordshire – V Festival 2010 will give some 170,000 revellers a glance of that rare festival treat: pop stars. Expect the good and great from the charts swapping venues from 21-22 August with a spattering of inoffensive and uncontroversial rockers to seal the deal.

There will be four main arenas to choose from and a few branded bars to spice things up. It will all be wrapped up by 11pm as well, so if you’re after a little bit of comfort, plenty of absorbing performances and an early night, V could just be for you. Sadly, it sold out months ago.

Five to Watch

Kings of Leon
Kings of Leon return to our shores to grace a V festival stage for the third time. Be prepared for a mixture of classics from the last 10 years and a taster of their new album 'Come Around Sundown' set to be released in October this year. Definitely not one to miss.

Passion Pit

Formed in 2007, Passion Pit are a refreshing and uplifting electro-pop experience. Having been compared to the likes of Hot Chip and Vampire Weekend, they offer a unique blend of lazy dance beats and erratic keyboard sounds. You'll be left feeling energised and wanting more.

Chase & Status

If you like drum and base, you'll love Chase & Status. Loud and energetic – they are guaranteed to deliver explosive tunes for you to jump around to.

White Lies

White lies offer a darker alternative to traditional indie bands but don't be put off by their moody exteriors and morbid lyrics. Their music is full of depth and raw emotion. Expect to be mesmerised by their magnificent sound.

Jason Derulo

Baby-faced American, Jason Derulo is the purest breed of pop perfection. You can be guaranteed an enthusiastic performance of flawless vocals, the freshest dance moves and catchy harmonies to sing along to. You won't be disappointed.

One to Miss

The Pretty Reckless
Gossip Girls 'Jenny Humphrey' plays for the first time at V Festival in her new band the Pretty Reckless who should be appropriately renamed 'Pretty Rubbish'. Unoriginal and unexciting, Gossip Girl fans be warned (and perhaps spread the word).

Inside Tip

A powerful voice and haunting melodies epitomises up and coming singer/songwriter Rox. Her retro and soulful sound will be sure to capture your attention and she’s one to fill Duffy’s shoes this summer.

Be at V Festival if you like…

Listening to the charts on a Sunday afternoon, well-organised fun, looking pretty, a nice early night after the bands.

Avoid if you hate…

Pop music, in-yer-face advertising, arena curfews and girls wearing heels to festivals.

Festival tactics

Get that first cocktail in early and hide among the Strongbow and Bacardi DJs until Feeder finish at least. Get your drinks tokens as you enter the gates too so you don't have to queue for them later. Don’t forget to check out the bands in the tents other than sticking to the V Stage and if you spot a celebrity, alert other revellers to their presence as loudly and quickly as possible – they love it.

Alcohol of Choice

Cider and rum. With a Strongbow tent and the Bacardi B-Live cocktail lounge both onsite, it would be rude not to try their wares. Mixing the two in one cup isn’t recommended though.

Fashionista or folky?

Based on the line up, this is definitely a fashionable affair. Be ready to get glammed up but don’t get carried away. Make sure you take your wellies – you will be in a field after all.

Take your mum score- 4/10

Unless you’re willing to sit through the Pet Shop Boys while your mates are dubstepping to Chase and Status, it’s best to let mummy catch the highlights at home.

Can I still get tickets?

Usually not on your Nelly but secondary ticketing site viagogo have a few passes available.

The site guarantees the transaction and delivery of tickets so fans who buy will actually get their tickets, and fans who sell will actually get paid.

viagogo promises that it will not sell a ticket it doesn’t have and at the time of going to print, passes are starting from £50.

Click here to buy V Festival tickets.