New bands in your area could find themselves performing on a tour of music festivals this summer, as part of a brand new competition being run by Newsquest in conjunction with partners Virtual Festivals.com, Bandwagon.co.uk, HMV and Yamaha.
‘Local Heroes’ aims to uncover grassroots talent and propel two bands to national stardom by giving them the chance to shine in front of thousands of fans at six outdoor festivals this summer, including Global Gathering, Beautiful Days, Get Loaded In The Park, and Bestival.
The nationwide competition will be split into eight regions with bands invited to build up their own online community, in a similar way recent chart- toppers, Arctic Monkeys, famously shot to fame.
Bands and artists simply need to register at www.lheroes.co.uk where they will be invited to upload their tracks, create their own profile, before publicising the site to their fans.
Every time a fan listens to or buys a track the artist will be awarded voting points. The artist or band from each region with the highest votes at the end of June will go on to a live national final in London, where two lucky winners will be selected to take part in the ‘once in a lifetime’ festival tour.
The winning bands will also be given their own tour manager and roadie, professional photography and video coverage, and on-the-road reporting by Newsquest and competition partners Virtual Festivals.com.
Ross Purdie, editor of Virtual Festivals, said: “Arctic Monkeys proved that the internet revolution is now helping to discover new bands. This competition aims to give artists in every tiny corner of Britain the chance to hit the big time.
Any type of music is welcome and the winner of each region will be decided upon by fans, so it’s all about bands galvanising their local fan bases to help them win. It’s the idea that a previously undiscovered local band can be propelled to instant stardom, playing on the same bill as their heroes.”
The rest of the participating bands will be left with their most vibrant fanbase to date, with all of the tools in place to generate the greatest possible buzz for themselves without having to leave their hometown. The overriding aim of ‘Local Heroes’ is to rejuvenate local music scenes across the country.
The competition itself starts on 15 May when bands will be able to register at www.lheroes.co.uk and create profiles, upload their songs as MP3s and ringtones, and start building their armies of fans.