Highly evolved! No, not The Vines, we're talking about the Evolution Festival iPhone application. Dane Cobain has a play ahead of the weekender.
Boy, that’s a fancy opening screen. It looks like they’ve managed to squeeze in every performer – you could play a good game of spot-the-celebrity if it didn’t load so quickly. Graphics were clearly important in the making of the Evolution Festival iPhone app: the map looks like a Banksy and it’s linked up to the listings. Luckily street names are for lesser mortals, serious festival fans enjoy getting lost between venues. Plus there’ll be signposts all over the Quayside anyway. Downloading the app is a small price to pay for a map that you’d be happy to print out and frame.
The listings are extensive, too. You can ‘Like’ the artists and tweet about them too and all the artist pages come with stage times and a photograph as well. Fully searchable, you can browse by date and venue and save acts to a personalised schedule so you don’t miss Iggy Pop, Plan B or Jamie Woon, (who’ll be counting calories and checking out the app himself if his recent interview with VF is anything to go by).
The news feed comes as standard, interesting reading, but not as exciting as the pictures, videos or the user-created twitter feed that you can add to from your mobile. For the more safety-conscious, the help screen and information pages are full of handy hints like reminding you not to flag down a taxi because it’s against the law. Instead, they give you a list of taxi rank numbers and advice on how to make your journey as safe as possible, as well as information on travel and transport.
The app doesn’t need a signal to work, just to update the information – they promise that “there is a good level of signal on all parts of the Festival Site” though, so it shouldn’t be a problem. Still, they advise you to “download and look through the app before you get to the Festival” so that all of the content is already on your mobile.
But the best bits are the vouchers, well worth the £2.99 that the app sets you back. They have everything: from 15% off at the Healing Lotus Yurt and a fiver off at Cake to free upgrades, cheaper merchandise and free friendship bracelets too. Ears are full after too much music? Enjoy 25% off an ostrich burger (or save 50p if you’d prefer a veggie burger) and fill your stomach as well.
At just a fraction of the festival’s ticket price and complete with everything you’ll need to have a memorable weekender, the app is enough to enhance the experience of any Evolution-goer – just don’t forget to tweet!
Evolution Festival 2011 will take place from 28-29 May at multiple venues on the Gateshead Quayside in Newcastle.
Iggy Pop & The Stooges, Brother, Jamie Woon, Plan B, Example and Tinie Tempah are all due to play at the weekender.
Click here to view the Evolution Festival line-up.
Weekend tickets are priced at £35, with day tickets available for £25.