The first ever simultaneous twin-site, multi-day festival, V has a solid reputation for delivering a diverse selection of the biggest bands in a user-friendly environment.
As Richard Branson explained in his biography, V came about when he recognised that festivals were attracting more mainstream audiences who were there primarily for the music and not so much to ‘rough it’. So he set about creating an event tailored to these fairweather festival-goers, with the typical Virgin emphasis on customer-friendliness and irreverent fun.
Whilst it may not provide an emotional connection or an escape from the capitalist world, V is brilliantly successful at what it tries to be. If you want to go and see the world’s biggest headline rock acts and a few pop artists you might not normally catch at a festival (Rihanna, Girls Aloud, Olly Mur et al), safe in the knowledge that it will never be a mud-bath and the organisers care about keeping the bar queues short and the toilets stocked with loo roll, then V’s your baby and is ideal for first-time festival-goers.