Forget knotted hankies and socks and sandals because T4 On The Beach is all about the biggest names in pop and the commercial end of indie rock shaking the sand of Weston-Super-Mare.

The event is ideal for the MTV generation with sets only lasting around three songs and time between bands kept to a minimum. So last year revellers only had to endure ten minutes from the likes of Just Jack, Akon and Mika.

The event is to be broadcast live on Channel 4 direct from the T4 double-decker bus giving fans the chance to ‘hang out’ with (or at least gawp at from a safe distance) presenters Steve Jones, Miquita Oliver and Alexa Chung.