Founded in 2006 by Sébastien Nasra (Avalanche Productions), in collaboration with the legendary British festival programmer Martin Elbourne (Glastonbury Festival, The Great Escape and co-founder along with Peter Gabriel of the WOMAD festival), M for Montreal presents various showcases, aside from its main event in November (Nov 16-19, 2011), all around the world – Canadian Music Week in Toronto, South by Southwest in Austin, The Great Escape in Brighton, North by Northeast in Toronto, Iceland Airwaves, Reykjavik, CMJ Music Marathon in New York and Festival Les Inrocks in Paris – and in Quebec (Mini-m, Mini-m on the road) that put Montreal and Canadian music in the spotlight.